#Mac vs pc commercials criticism software#
#Mac vs pc commercials criticism mac#

#Mac vs pc commercials criticism mac#

вЂњApple certainly got a lot of people angry with the Get a Mac ads as well, but that only added to the overall media coverage.вЂќ вЂњIf youвЂ™re a PC user, these ads are more likely to irritate you than convert you.вЂќ Some of the вЂbacklashвЂ™ comments on the Internet included But members of the GAM campaign welcomed the backlash because as they say вЂњno publicity is bad publicityвЂќ. This campaign was no expectation to that rule. With any popular campaign you have to expect some backlash.

#Mac vs pc commercials criticism software#

This campaign was for the average person, those who do not know a lot about software or viruses and never really thought about purchasing a MAC before this campaign. This campaign was for those individuals who have a PC but are not quite sure what else there is out there. This GAM campaign targeted an audience that was not exactly the most вЂtech savyвЂ™. Overall, the strategies Apple used are able to capture the audience and keep them attentive and interested throughout the whole campaign. While the вЂњPCвЂќ character at times does not always seem to appreciate вЂњMacвЂ™sвЂќ friendship and is seen as the cold-hearted friend. In the friendship though, a strategy the MAC used was making the character вЂњMacвЂќ the more friendly, caring character. Also, the relationship between the two men is a friendship. This campaign was one that played out like a story people enjoyed watching them because of the humor and satire that is going on in the ad. People enjoyed seeing the ads and wanted to look for the next one. Lastly, the main strategy in the campaign was to be humorous. But ultimately they were trying to point out all the flaws to make PC look bad, maybe even worse then the company actually is. Doing this they were able to make their audience question if a PC was the right type of a computer to have. Another strategy is in every вЂњepisodeвЂќ that they aired they highlighted a specific problem that PC had. The company is subtly making the viewer aware of how simple their product is to use, and how simple it is to switch from PC to MAC (which is who their target audience is, current PC users who are scared to switch). It is easy to watch and simple, which is what Apple is trying to portray that MACвЂ™s are. The backdrops of these ads are a plain white seen with nothing else to distract the eye. One of the main strategies that Apple used in this campaign was the theme of simplicity. On the other hand вЂњMacвЂќ displays a sense of caring, humility, and an overall cool and energetic vibe. Many of the character traits вЂњPCвЂќ represents include being arrogant, slow, boring, mean, unreasonable, and most importantly a nerd. The main message throughout all of the commercials is that MAC is a better computer and overall a nicer guy. They took all of PCвЂ™s many weaknesses from its constant viruses to its inability to give its users any creative control, and showed the audience that MAC doesnвЂ™t have any of those issues. PC users knew of all the different malfunctions their computers suffer, and Apple wanted to make the public aware of these problems in a way that could make MACвЂ™s look superior. It wasnвЂ™t until Apple saw a survey on the American Consumer Satisfaction Index and realized that Macs were constantly rated higher than PCs in customer satisfaction.

PCвЂ™s still dominated the market and Apple was struggling to convince consumers that their product was better. Prior to the campaign, AppleвЂ™s sales seemed to be slowly decreasing.

In each commercial вЂњMacвЂќ and вЂњPCвЂќ have conversations which unless end up with вЂњPCвЂќ embarrassing himself and showing all the reasons why вЂњMacвЂќ is a better computer. вЂњPCвЂќ comes across as a much older male who is uptight and all he cares about is work and not creativity. вЂњMacвЂќ represents a young fun guy who always does the вЂњright thingвЂќ. Actor Justin Long bears a resemblance to Steve Jobs while John Hodgman was dressed to look like Bill Gates. Each actor was made to look like the computers they represent along with their creators. These 66 commercials included вЂњMacвЂќ played by actor Justin Long and вЂњPCвЂќ played by John Hodgman. After 4 years the campaign included 66 advertisements trying to convince the public to вЂGet- A- MacвЂ™. In the first year the campaign produced 19 ads. This campaign was created the advertising agency TBWA/Chiat/Day. On May 2nd 2006 Apple Launched their first Get- A Mac (GAM) commercial.